Anglian Pumping Services
Anglian Pumping Services provide borehole drilling, water filtration and other pumping services throughout East Anglia from their Ipswich, Suffolk based headquarters.
We were approached by APS with a clear goal; improve the number of orders they receive through their website.
After an initial review of their website and digital marketing campaign it was clear that there was lots of room for improvement.
The first thing which was obvious and needed fixing was the lack of mobile website. 45% of all traffic to the old APS website was from a mobile device, but their website wasn’t mobile friendly, so this 45% of traffic only generated 3% of their orders.
It was agreed that a new website would be built along with a review of their Google AdWords account and a comprehensive digital marketing campaign.
Ecommerce Website Design & Development
We designed and built a new responsive ecommerce website for APS on a bespoke, scalable ecommerce system which is flexible enough to grow and adapt with their business. A lot of time was spent researching their customer base and their competitors to ensure the new layout was as simple to use as possible.
Throughout the build we were fully aware that the plan was to increase the number of orders through the site, so our focus was on improving conversions.
Just by implementing various techniques to help improve conversions we have managed to instantly double the conversion rate compared to the previous website.
Google AdWords Review
APS are running a very large and comprehensive Google AdWords campaign which was generating all of their orders. However, they were spending a lot of money and after a quick look into the account we spotted a number of opportunities for improvement.
We agreed to undertake a full Google AdWords review and compiled a detailed report full of recommended changes to implement.
APS asked Creative Intent to implement these amendments and to take full control of their AdWords account.
The results were immediate, just by implementing a few simple changes we managed to keep the number of orders at the same level, but reduce the average cost per click by 40%. We have more changes we’ll be implementing to start increasing the number of orders generated through AdWords.
We have implemented a comprehensive digital marketing campaign to improve every aspect of APS online, from search engine optimisation through to email marketing and social media. We’re working with them on a monthly basis to measure and improve our service to increase orders through their website.
So fare the results have been impressive and we’re really enjoying working with the team at APS.