Blogging - The Benefits

We are often asked by clients "should I have a blog on my website?", my answer to this is "it depends".

I would always recommend having a blog on your website as long as you can keep it up to date, if people click on your blog and see that the last post was 6 months ago, they are very likely to lose interest and leave.

Why should I blog?
There are a number of advantages to blogging frequently, these are:

1. It's an easy way of getting news, updates etc to your clients and list of followers.
2. It's a quick way of getting relevant traffic to your website as each post should be added to Twitter and Facebook.
3. You can engage with readers through a comments section at the bottom of each post.
4. There's a possibility of reaching further readers. If your followers like what you've written then they are likely to share it with their friends. Therefore it's important to have a share facility on each post.
5. Search engines love new, relevant content added on a regular basis. If they can see that your site has new content added frequently, they are more likely to keep coming back to your site to rank the new pages. This will help with your overall search engine rankings.

However, I would only recommend having a blog on your website if you can keep it up to date. There's nothing worse than visiting a blog on someone's website to see that they haven't updated it for 6 months, it will put people off.

We offer blog management as a service, if you'd like to discuss this then please feel free to give us a call.

I'm interested to know your thoughts and experiences with blog writing, please leave your comments below.

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