4 ways to use Facebook as a digital marketing tool

Paul Mayne
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Paul Mayne
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Using Facebook as a marketing tool is a great way to connect on a one-to-one basis with your current and potential customers.

Posts can be seen by a wide range of people due to the way in which posts are easily shared. This boosts yours attention and leads to the potential for gaining new ‘likes’ on your page.

Use images

Adding images to your posts is an ideal way to grab the attention of your customers due to the fact that they are visually appealing. Images grab the attention of users when scrolling down a news feed. 75% of brands use images on a daily basis as a marketing strategy, therefore it may be valuable to you. Don’t always do the hard sell – make sure that you include social posts enabling users to get involved and share the posts they like, bringing greater attention to your business.

Engage with followers

Followers love social engagement, therefore it is important to reply back to comments and respond to messages where appropriate. Encourage discussions within your page and if you receive a complaint, be sure to respond rather than brushing it under the carpet. This shows your followers you are understanding and are committed to maintaining high standards.

Connect through Facebook live

Have you seen the hottest new feature on Facebook – Facebook live? This is a real gem for business pages as a way to get up close and personal with your followers. You are able to broadcast a live video to your followers who are able to communicate with you by asking questions in real-time. If there is a special event within your business that you are attending, or perhaps you would like to do a meet and greet with your customers, Facebook Live is the perfect feature to achieve this.

Boost posts

For a small fee, you can boost an important post from your account so that more people will see it in their news feed, even if they haven’t liked your page. If you think that this would be beneficial, choose a post that promotes your product or service and persuades users to go to your website to see your stock range.

If you would like further information on digital online marketing and website design, please contact us today.

Paul Mayne
About the author

Paul Mayne

Paul heads up Creative Intent as Managing Director. Paul has been working in the design and marketing industry since 2003, starting off as a graphic designer before completing a Diploma in Web Design in 2005. After spending 4 years as a web designer, Paul became the general manager of a local web agency before founding Creative Intent in 2011.

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