Local Search Engine Optimisation (SEO) is a vitally important marketing strategy for website owners who are looking to sell their product or service to local customers.
If you’re not appearing when someone types in a local search term – think terms such as ‘locksmith Ipswich’ or ‘locksmith near me’ – you’re missing out on quality traffic, increased brand awareness and most importantly, you’re leaving money on the table.
Here are 3 ways you can increase your rankings in local search results.
Meta titles and descriptions
Title and description tags are two of the most important elements in on-page SEO. Both the title and description appear on the search engine results page, with the title in blue text and the description in black text beneath the URL. The title of your page also appears in the tab of your browser.
Because of this, titles and descriptions are tremendously important factors to encourage people to click through to your website from search results. In addition, they help Google to identify what your web page is all about, so it’s vitally important that you include the terms you want to rank for (e.g. Locksmith Ipswich) in them.
Google My Business
Google is the most widely used search engine on the planet. As a result, it’s important to use any tools that Google gives you to increase your opportunity of being found in their search results.
Google My Business is a free tool for businesses. Joining Google My Business will allow you to verify your business locations, increasing the possibility of getting found when local people type in terms such as ‘locksmith near me’. Location verification also leads to Google displaying your business on Google Maps.
Last but not least, joining Google My Business enables you to edit specific business information presented to visitors who type your business name into Google search.
In SEO terms, NAP refers to Name, Address and Phone Number. If you’re looking to appear for local search terms, it’s vitally important that Google knows your business location. Google picks up NAP information from your website and other websites linking to you.
A citation is a mention of your NAP information on websites linking to you. By ensuring NAP information is consistent across your website, your social profiles and websites linking to you, you’re increasing the opportunity of being found for local search terms.